Acquisition of HEMA completed first week of february


• Official takeover of HEMA by Parcom and Mississippi Ventures expected in the week of 1 February 
• Saskia Egas Reparaz appointed as new CEO 
• Current CEO Tjeerd Jegen will stay on until arrival of Saskia Egas Reparaz 
• New HEMA Supervisory Board

The consortium of Parcom and Mississippi Ventures announces today that the final acquisition of HEMA is expected to take place in the week of February 1. The necessary approval of the Dutch Financial Markets Authority (AFM) for the acquisition of HEMA has been granted. HEMA's Works Council has also issued a positive advice regarding the proposed capital structure. The final decision of the European Commission is expected in the coming days. From that moment on, all necessary conditions for the transaction involving HEMA and the HEMA Secured Bondholders will have been met. With the new owners, the authentic Dutch brand HEMA gets the stability and space for a healthy future and a new phase of strategic growth. Tjeerd Jegen has decided that this will be a natural moment to make way for new leadership. Saskia Egas Reparaz will succeed him as CEO of HEMA on a date to be determined. HEMA's Supervisory Board will also be newly appointed. 


Saskia Egas Reparaz has been working for Ahold Delhaize, where she currently holds the position of CEO of drugstore chain Etos and is a member of the European leadership team of Ahold Delhaize. In recent years, she has successfully helped Etos develop into a leading omni-channel brand with a strong online position and an entirely unique image. Saskia Egas Reparaz is widely appreciated for her connecting qualities and customer-oriented, innovative approach that puts growth first. She has worked at Ahold Delhaize for over twenty years. 


Calmer waters
Parcom and Mississippi Ventures express their confidence in Egas Reparaz and the new leadership she brings with her. They also state that they have experienced with respect and appreciation how Tjeerd Jegen as a professional leader with an unprecedented drive has managed to lead HEMA through uncertain times and has brought HEMA to where it is today.


Tjeerd Jegen, CEO HEMA: "In recent years, we have all worked very hard to bring HEMA into calmer waters and we have succeeded. Although our shops are still closed at this time and the pandemic has brought daily life to a virtual standstill, I am convinced that we will emerge from this situation as well. A new era is dawning, with opportunities for growth and development. This is therefore a natural moment to make way for new leadership."


Supervisory Board
Pieter Haas will be appointed as the new Chairman of the Supervisory Board (RvC) at HEMA. Pieter is also active as a supervisory director and investor in various companies. Previously, he worked at MediaMarktSaturn and Metro for over 18 years, 5 of which as CEO MediaMarktSaturn. Pieter brings with him a wealth of international retail knowledge and management experience. He takes over the chairmanship of Wilco Jiskoot who, like current Supervisory Board member Ronald van de Vis, will remain involved with Hema as a member of the Supervisory Board. In addition, Ton van Veen (Mississippi Ventures) and Bas Becks (Parcom) will join the Supervisory Board on behalf of the new shareholders.


Confidence in the future 
In the coming period, the plans for HEMA will be further elaborated. It goes without saying that, at this point, all attention will be focused on leading the company through the coronary crisis in a healthy way. Despite the continuing uncertainty about the duration of the current lockdown and the reopening of the shops, all those involved emphasise that they have great confidence in the future of the retail company. 

For more information or questions, please contact on behalf of the consortium of Parcom and Mississippi Ventures: 


Namens het consortium van Parcom en Mississippi Ventures: 


On behalf of Mississippi Ventures 
Claire Trügg 
Phone: +31623403457 
Email: claire.trugg@jumbo.com 


On behalf of Parcom 
Sabine Post-de Jong 
Phone: +31639576367 
E-mail: sabine.post@confidantpartners.com

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