HEMA continues growth strategy under full ownership of the Van Eerd family
- The Van Eerd family acquires all HEMA shares from Parcom – moving from 50% to full ownership.
- With a strong management team, HEMA is once again truly HEMA after five years of investment in product quality, employees, customers, stores, and an innovative assortment.
- HEMA is ready for the next phase of development and growth through further improvements to the customer experience.
Mississippi Ventures, the investment vehicle of the Van Eerd family and owner of Jumbo, is acquiring the remaining 50% of HEMA shares from Parcom after five years. Following nearly five years of investment in product quality, employees, customers, stores, and an innovative assortment, HEMA has achieved growth in revenue, volume, profit, and customer satisfaction. HEMA is once again truly HEMA. Full ownership by the Van Eerd family reflects their philosophy that Jumbo and HEMA, as two strong independent brands, can reinforce each other. It also enables HEMA to continue investing in the brand and customer experience in the coming years, further developing its growth and appeal.
In recent weeks, HEMA presented the next step in its growth strategy, aimed at further expanding revenue, volume, profit, and customer satisfaction. HEMA will continue investing in improving and modernising products and stores. An additional 100 stores will be refurbished and 15 new stores will be opened, including expansion in Belgium and France. Furthermore, HEMA is optimising the integration of in-store and online experiences, building on its strong online growth.
Saskia Egas Reparaz, CEO of HEMA:
“Despite the challenging retail market, HEMA is performing strongly. In the first nine months of 2025, we achieved growth in revenue, volume, profit, and customer satisfaction. To maintain this momentum and because we believe there is still significant potential in the HEMA brand, we are raising the bar. We have shared this ambition with our employees, franchisees, suppliers, and partners in recent weeks. We will continue investing in attractive stores and friendly, engaged employees. We are constantly improving and innovating our assortment, focusing on clothing, seasonal moments, home, and personal care. To remain affordable in times when everything is becoming more expensive, we organise the process from product sourcing to store shelf as efficiently as possible. We do this together with our 17,000 colleagues, franchisees, suppliers, and partners, always guided by our mission: a better everyday life in a more beautiful world.”
“HEMA is once again truly HEMA”
Saskia continues:
“For HEMA, it is an important milestone that the Van Eerd family is acquiring the remaining shares from Parcom. And it is a wonderful start to our 100th anniversary year. Over the past years, we have received tremendous support from our shareholders. Parcom and the Van Eerd family have played a key role in HEMA’s transformation, and together we succeeded in restoring growth. Always in a highly professional, but above all pleasant and constructive manner. HEMA is once again truly HEMA. It is therefore great to enter the next phase with a long-term owner. They know our sector inside out and, like us, care deeply about customers. Jumbo and HEMA are two brands that play a role in customers’ everyday lives. We have seen how valuable that is in recent years. We look forward to this next phase of our collaboration.”
Colette Cloosterman-van Eerd, on behalf of the Van Eerd family:
“Almost five years ago, we became a shareholder in HEMA, and I can only say that we have fallen even more in love with the brand. It is impressive to see how Saskia and her team have brought the soul back into HEMA and returned it to growth. At HEMA, everything revolves around a great customer experience. HEMA dares to invest in quality, convenience, enjoyment, and staying affordable. That is crucial for successful retail. Together with Parcom, we have ensured that HEMA is once again rock solid and ready for the next growth phase. We have chosen to fully support that next phase. Employees, franchisees, customers, and suppliers of HEMA can count on that. Retail has a few iconic names in the Netherlands, including HEMA and Jumbo. Both have a rich history and a shared love for everyday life. We are convinced that HEMA and Jumbo, as two individually strong brands, can reinforce each other in various ways. Next year, HEMA celebrates its 100th anniversary – a remarkable milestone – and we are extremely proud to celebrate that as owner.”
Bas Becks, Parcom:
“When we became a shareholder in HEMA almost five years ago, in the midst of the COVID-19 pandemic, we promised to bring HEMA into calmer waters. In a highly unusual market context, the HEMA team succeeded in making HEMA a store where people love to shop again. HEMA is now ready for the next phase of growth, which requires an engaged and experienced shareholder with a true retail heart. That is exactly how we have come to know the Van Eerd family over the past five years. For HEMA, this is a fantastic starting point for the continuation of its great performance.”
The proposed transaction is subject to customary conditions, including competition clearance and advice from HEMA’s works council.