<![CDATA[HEMA Newsroom]]> https://corporate.hema.com/en/ en Mon, 07 Sep 2026 18:37:43 +0200 Thu, 23 May 2024 15:44:02 +0200 <![CDATA[HEMA Newsroom]]> https://content.presspage.com/clients/150_2871.png https://corporate.hema.com/en/ 144 Success HEMA continues https://corporate.hema.com/en/success-hema-continues/ https://corporate.hema.com/en/success-hema-continues/632572Another rise in sales and profits 

Since 1926, HEMA has promoted a better everyday life in a more beautiful world. HEMA’s products and services are known for their durability, high quality and typical Dutch design at an affordable price. HEMA has around 30,000 own products and services, 740 shops and over 17,000 employees (including franchise stores).  

 

]]>HEMA can look back on a successful 2023, as it has recorded rising sales and profits for the third year in a row. Gross sales increased 7,4% to  2.112 million in FY2023* and profit before tax increased from 31.6 million in 2022 to 61.2 million in 2023. Saskia Egas Reparaz, CEO of HEMA: ‘Customers recognise that HEMA is truly HEMA again; customer satisfaction figures are also positive and up.  Achieving these results within the challenging conditions in which we operate, such as lower consumer spending and continued cost increases, is also due to the great commitment of our employees and HEMA entrepreneurs.’ 

 

stores

HEMA opened nine new shops in its core countries (the Netherlands, Belgium and France) in 2023, including the 100th shop in Belgium. Last year, 19 shops in the Netherlands were also converted to a new shop concept. In addition, HEMA invested in improving its online channel in 2023 so that physical and online shopping complement and enhance each other seamlessly.

HEMA will reinvest the 2023 profits entirely in the development of products, shops (physical and online) and employees. In 2024, HEMA will convert around 125 shops to the new shop concept and expects to open around 15 new shops, 10 of which will be in Belgium and France.

 

sustainable by design 

An important part of HEMA's direction is to develop products that are nicer, more practical, better and last longer. In recent years, investments have been made in products with real HEMA design and higher quality at a good price.  ‘We design almost all our products ourselves and have them produced especially for HEMA. We call this “sustainable by design”, because starting from your own design, you can incorporate good ideas regarding sustainability throughout the life cycle from development to consumer use’, says Saskia Egas Reparaz. ‘And we can thereby ensure that products are sustainable and affordable.’

HEMA will continue to invest in making its production chain more sustainable: ‘We are always working to reduce our CO2 emissions, ensure decent working conditions in the production chain and have more items produced closer to home. We recently opened a procurement office in Turkey in addition to the procurement offices in Asia. Our goal in the coming years is to transform HEMA from “a company that does sustainable things” to “a sustainable company”.’

looking ahead  

‘The course set since 2021 is bearing fruit and the results give us a strong foundation for the future,  but conditions in the retail sector remain as challenging as ever, with rising procurement and labour costs, technological innovations and the geopolitical situation. So we remain keen on costs and continue to invest in our people, products and shops and further growth and sustainability of our business. The appreciation from our people, partners and customers gives us the confidence to further strengthen our position in the market on our way to our 100th anniversary in 2026’, concludes Saskia Egas Reparaz.

*Financial year from February 2023 to January 2024

 

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